Sacred Gin

Brief
Ian Hart, an ex-city headhunter, distills gin at his home in Highgate, London. His vacuum distillation process means that he can extract individual botanical flavours at low temperatures. His gin already had a loyal following of artisan spirit fans, but he wanted to crack a more luxury, top-end market, as well as branching out into new regions.

Solution
The legendary Highgate Cemetery’s gates form the focal point of the bold new identity. Other elements of Sacred’s brand story are told through illustrated details such the nightingales of Highgate wood, pen nibs referencing the area’s literary links and apothecary bottles depicting Ian’s passion for experimentalism. The typography has also been crafted to build in filigree serifs found in religious ironmongery. The label uses foil for a decadent feel and there’s also an area for a unique bottle number, which further enhances the ‘handcrafted’ feel.